Sorry, you already missed the "Pokemon Go" train

Sorry, you already missed the "Pokemon Go" train

It's the new sensation that's sweeping the nation, and you, intrepid marketer, are sitting there wondering (perhaps even aloud) "how can I use this to my advantage?"

Well, I'm sorry to tell you, it's too late. Sure, if you own a store, you can post signs or social media updates welcoming players and maybe get a bump in foot traffic, but it's probably too late to get any media (social or old-school) attention for doing so. It's even too late to get attention for signs banning Pokemon players.

But, you protest, I'm not mom-and-pop store owner. I work for a corporation and we have budgets! Congratulations! But, is your budget McDonald's-sized? Nope (certainly not if you're reading this).

So, go ahead and slip a reference into your social calendar but don't burn too many man-hours thinking up innovative Pokemon marketing strategies.